High performance Cosmeceutical skin care products at
Today there is a new wave of products at the top end of the skin care market and they are known as Cosmeceuticals. They feature high performance, highly effective ingredients, many of which have been clinically tested to prove the performance claims made for the products. Because of this, these skin care products are very expensive, retailing for $100 to $250 and more per product.
Mindoma Marketing Group founder, Andrew Lofts, realized that while these product have high performance claims, they are so very expensive that they are out of the reach of many women's budgets today.
A unique product concept
Andrew set out to solve this problem by developing a line of skin care products that perform at the highest levels of effectiveness, but that are priced so as to be available to a much broader group of people in the US today.
Utilizing his broad range of experience and contacts acquired over 40 years in the beauty industry, Andrew developed this line of skin care products starting in 2014. In Andrew's professional opinion and experience, the best and most effective skin care formulations are those developed in Switzerland. The Swiss have a well-earned and internationally recognized expertise that draws upon the key Swiss values of precision, quality, and reliability, coupled with the most stringent manufacturing and safety standards admired throughout the world. The Swiss are well known for their attention to detail and their pursuit of perfection.
Switzerland is a culturally and academically advanced nation, and Switzerland's penchant for naturally based products also plays an important role in Andrew's decision to have the formulas developed in Switzerland.
To meet this goal, Andrew called upon longtime friend and associate Pierre Bottigliere, President of PAP Cosmetic Sciences SA Laboratories Switzerland, and past President of the Swiss Society of Cosmetic Chemists, to develop the formulas and serve as Chief Scientific Officer (CSO). Pierre has formulated a number of high end skin care lines that are sold in both department stores and direct to the consumer on an international basis.
To further strengthen the Phyto Swiss® technical abilities, Andrew also called upon longtime friend and associate, Dr. Richard Wells, to serve as Chairman of the Scientific Advisory Board. Dr. Wells had previously served in senior scientific positions with Jafra Cosmetics, then a division of Gillette, Arbonne International, and Herbalife personal care.
The result is the Phyto Swiss® Cosmeceutical line of high performance, highly effective products, featuring Beneficial Active Complexes and beneficial natural extracts, formulated in Switzerland, and made in the USA to the highest standards of quality and safety.
The future is digital, and to lead us in the area of Hi Tech, Andrew called upon tech guru and creative genius Deane Morris to function as Chief Technology Officer (CTO). With two engineering degrees and decades of programming, e-commerce, graphic design and marketing experience, Deane brings valuable Silicon Valley know-how to the team. Aside from a background in engineering and Information Technologies, Deane has a passion for the creative arts, and has extensive experience in audio visual techniques including digital art, 3D animation, CGI special effects, and music and video production. As CTO, Deane is responsible for the design and maintenance of the Phyto Swiss website and online tools, as well as developing engaging marketing and informational materials.
A unique marketing concept
To ensure that Phyto Swiss® Cosmeceuticals are available to the widest audience possible, Andrew created two ways to obtain the products. Either purchase at the exceptional retail prices and save substantially over the cost of big brand cosmeceuticals, or save even more by joining the Phyto Swiss® Elite Club and enjoying additional savings and benefits.
In addition to Pierre Bottigliere and Richard Wells, several highly experienced executives have also been added to the Executive Advisory Board. Hal Avery, former General Manager of Avon, and past President of Jafra Cosmetics when it was owned by Gillette, and Tony Kalloch, past head of international business for Joico Laboratories Inc., are now members. Also joining the board is Helena Titus. Helena grew up in the beauty business, as she is the granddaughter of beauty icon Helena Rubinstein. Helena has extensive experience in the development and marketing of a wide range of beauty products. David Altshuler, a prominent attorney, entrepreneur, and Co-Founder and CEO of Einstok Beer Company, has also joined the board.
Dr. Barbara J. Bird, Emerita Professor of Management and Emerita Research Scholar of Entrepreneurship, Kogod School of Business, American University. Barbara has a BA in Psychology, an MA in Social Psychology, and a PhD in Business Administration from the University of California. Barbara has lectured at the Smithsonian, and has held leadership positions in the Entrepreneurship Division of the Academy of Management (which she helped to create) and in the Kogod School of Management as department chair. She has consulted for the Advanced Technology Program of the National Institute of Standards and Technology (NIST), and on the Small Business Innovation Research Project for the National Science Foundation. Prior appointments were with Case Western Reserve University, UCLA, and Pepperdine University.
About Andrew Lofts
Andrew has over 40 years executive experience in the beauty industry, and has been responsible for the development, marketing, and management of a number of successful health and beauty brands in both the USA and internationally. He is a member of the Society of Cosmetic Chemists, and of the beauty industry group, Beauty Industry West. Andrew is the founder and CEO of Mindoma Marketing Group, and the owner of the Phyto Swiss® Cosmeceutical brand of skin care products.